And for good reason: Highly engaged users are more likely to buy, return to, and share the app or service with friends, which leads to more profit for the business. That’s because engagement measures how valuable users find the product or service. Their business models revolve around how much time users spend in-app and how many times they return. Engagement Equals Value, but at What Cost? Users are demanding more control over their digital experiences, and designers are developing minimalist UX strategies to promote healthier smartphone engagement. These solutions can work for some, but they require a degree of self-control that many apps are designed to subvert. You can also use third-party productivity tools, like StayFocusd or Freedom, to help you limit your time on certain apps. There are many simple controls already built into your phone that can help, like notification settings and Do Not Disturb. Traditionally, product designers have required users to respond to the technology, Kim says, but it really has to be the other way around.
“We have to be smarter about your context and your understanding of what you’re trying to accomplish,” Doug Kim, Principal Content Design Manager for Microsoft Azure, told Toptal. Multiply that by the two dozen (or more) apps you probably have, and it’s no wonder you may want to throw your phone out the nearest window. And in-app advertising can derail you from your original purpose, inviting you to shop instead of whatever you opened the app to do. Social media and games are the most notorious attention-grabbers, but push notifications, badges, sounds, and vibrations all create a sense of urgency that may not be warranted. Now we’re using our phones more than ever.
Even before the pandemic, many of us were working to curb our smartphone addictions.
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